Good hair days aren’t luck.

They’re science.

Unlock your full hair growth potential, with patented, follicle-fortifying peptides.

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The one & only hair growth biotechnology. Rooted in Nobel-Prize winning research.

156 bad hair days a year. 5 reasons why.

The health of our hair depends on our hair follicles - delicate, tunnel-like structures which can easily be damaged.  With AI, our app uncovers what’s holding you back from achieving more good hair days.

Stress

Cortisol associated with stress can disrupt your body’s natural hair growth cycle, preventing further growth.

hormones

Hormonal changes, like those associated with perimenopause and postpartum, can directly affect hair loss.

Nutrition

Diet is a key factor in hair health, with nutritional deficiencies leading to excessive hair shedding and impaired growth.

Aging

As we age, our scalps lose collagen and elastin, making it harder for follicles to effectively hold onto hair.

Pollution

Environmental pollutants can weaken your natural hair structure, causing weak and brittle strands.

Proven to work on 100% of participants and hair types.

A first-of-their kind biotechnology, OMI’s follicle-fortifying peptides work at the cellular level to anchor and strengthen hair follicles. Now you can achieve the eleven virtues of good hair from the inside out.

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days to improved hair growth and reduced loss*

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reduction in breakage

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improvement in gloss and shine

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greater improvement in hair strength

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less shedding

#omiwellbeauty

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Radiant hair, rooted in Nobel-Prize winning research.

Harnessing 20 years of research, OMI has pioneered a way to reactivate the biological processes needed for your healthiest, thickest hair yet.

Patented Biotechnology

Award-Winning Science

Clinically Proven Formulas

Drug-Free, Natural Ingredients

Visible results in 90 Days

Follicle Anchoring

Increase of Collagen IV at the base of the hair follicles begins and improves anchoring in the bulb

4 Weeks

Radiant Hair

28% of participants had noticeably brighter and lustrous hair with more shine and less dullness 

8 Weeks

Stronger Hair

16x greater improvement in hair strength, as shown by an increase in hair elasticity and resistance to breaking 

ENHANCED HAIR STRUCTURE  

43.1% reduction in hair loss and enhanced structural integrity of the hair cortex  

12 weeks

Brighter Hair

95.8% of participants noticed significant increase in hair brightness and shine 

Fuller, Thicker Hair

100% of the group experienced a noticeable reduction in hair loss, with at least a 20% improvement 

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4 Weeks
8 Weeks
12 weeks

Made by scientists, tested on celebrities, loved by the world.

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"My hairdresser said this is the best my hair has looked in a long time after only about 5 or 6 weeks. Now I can part my hair on both sides, something I couldn’t do before. It’s really awesome."

ERIN, AGE 50

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hair & skin

We’re on a mission to make good hair days a scientific certainty.

Tracey Cunningham, Celebrity Colorist

Chief Hair Innovation Advisor

Tracey Cunningham, the #1 global authority in hair color, is celebrated for her flawless, natural-looking results and an A-list clientele. As co-founder of Mèche Salon in Los Angeles, Tracey’s passion for hair color, hair bonds, beauty, and innovation has driven her to shape industry trends and redefine haircare standards. With over two decades of experience, she is dedicated to ensuring we all have more good hair days by sharing her expertise through education and groundbreaking product development. This unwavering commitment to excellence and transformation is why she now serves as Chief Hair Innovation Advisor, leading the way in advancing hair health and beauty.

Dr. Mike Hoaglin, M.D.

Chief Medical Advisor

Dr. Mike Hoaglin experienced firsthand how the intense demands of medical training—long hours, stress, and disrupted sleep—can take a toll on overall health, including hair. As he pursued dual engineering degrees at Northwestern and earned his medical degree from the Perelman School of Medicine at the University of Pennsylvania, he became deeply interested in the connection between whole-body health. His residency at Duke University Hospital and Brooklyn Hospital Center further shaped his belief in a root-cause, precision-based approach to care. Now, as Chief Medical Advisor, Dr. Hoaglin applies his medical expertise to drive innovation in hair health, strengthening follicles and promoting hair growth from the inside out.

Internal optimization. Undeniable results.

Give your hair a radical new advantage.

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reduction in breakage

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improvement in gloss and shine

0%

greater improvement in hair strength

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less shedding

Frequently Asked Questions

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Rooted in Strength.

With the average woman experiencing 156 bad hair days a year, we’re left feeling far from our best for almost half our lives. We deserve better. Which is why we’ve pioneered a biotechnology designed to scientifically transform your bad hair days into amazing ones. And with a community “rooted in strength," you’ll never be alone on your hair journey either. Together, we can share our experiences with people who get it, and find strength in one another. Because it's not just about hair. It's about finding the best versions of ourselves every single day.

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Meet Naomi

Founder, inventor, best-selling author, CEO & bio-optimizer

Most women face 156 bad hair days a year—a statistic Naomi Whittel found unacceptable. Working alongside world renowned hair growth expert, Dr. Rob Kelly, she conducted rigorous clinical research and years of personal testing - on herself, her loved ones, and even A-list celebrities - to develop a breakthrough biotechnology designed to make good hair days a scientific certainty.

The Journal

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6 Causes of Thin Hair in Women (+ The Best Natural Treatments!)

6 Causes of Thin Hair in Women (+ The Best Natural Treatments!)

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8 Natural Remedies for Hair Loss

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